Hero Honda announces launch of 2 New Models Passion Plus Limited Edition & The New Glamour with alloy wheels - Wednesday, October 25, 2006

HON'BLE PRIME MINISTER Dr. MANMOHAN SINGH LAYS FOUNDATION STONE OF HERO HONDA'S HARIDWAR PLANT

• Hero Honda's state-of-the-art manufacturing plant to be operational by mid-2007
• Hero Honda and its ancillaries to generate direct employment opportunities for 7,000 people in Uttaranchal and contribute to the economic development of the state
• Initial production capacity of 500,000 units by mid-2007, with an investment of Rs. 400 crore
• Capacity to be expanded to 1.5 million units by 2010, with a combined investment of Rs. 1,900 crore by Hero Honda & its ancillaries
• Company is moving with 80 Tier I and Tier II suppliers to ensure local availability of parts

Haridwar, October 23 2006: Hon'ble Prime Minister of India, Dr. Manmohan Singh today laid the foundation stone of Hero Honda's Haridwar plant at a glittering ceremony at the plant site. The momentous occasion was also graced by Sh. N D Tiwari, Hon'ble Chief Minister of Uttaranchal, Sh. Brijmohan Lall, Chairman, Hero Honda Motors Ltd., Sh. Pawan Munjal, Managing Director, Hero Honda Motors Ltd., senior government officials and other dignitaries.

The upcoming state-of-the-art manufacturing plant of Hero Honda, the World's largest two-wheeler company, is located in the Integrated Industrial Estate in Haridwar, developed by SIDCUL (State Industrial Development Corporation of Uttaranchal Ltd.). The Hero Honda plant and its main ancillaries will be located on a 275 acre plot in the prime area of the industrial estate. The plant will be operational by the middle of 2007 with an initial production capacity of 5,00,000 units, at an investment of approximately Rs. 400 crores.

Hero Honda has always been known to bring about significant improvement in the life of the community as a whole, through its Corporate Social Responsibility (CSR) initiatives, such as Healthcare, Education, and Vocational training. The company will undertake similar initiatives in Uttaranchal, thereby improving the lives of the community at large. As the company grows its operations in Uttaranchal, the infrastructure development would attract more entrepreneurs and business firms, resulting in creation of an industrial cluster which will multiply generation of wealth and prosperity in the region.  

The new plant in Haridwar will have flexible production for all models in the Hero Honda portfolio, including the recently launched 150 cc stunner CBZ X-treme and the most advanced Fuel-injection based Glamour FI. In addition to manufacturing for the domestic market, the company also aims to use the new plant to cater to export requirements.

According to Mr. Brijmohan Lall, Chairman, Hero Honda Motors Ltd., "The Hero Honda family is extremely grateful to our Hon'ble Prime Minister for gracing this very momentous occasion in the illustrious journey of Hero Honda. From setting up of its first plant in Dharuhera in 1984-85, to this new plant in Haridwar, Hero Honda has achieved many milestones, including the prestigious landmark of being the world's leading two-wheeler company and achieving the highest levels of production efficiency. Keeping in line with our philosophy of contributing to the growth of the Indian economy, the new plant will help generate direct employment opportunities for over 7,000 people in and around the region."

Speaking on the occasion, Mr. Pawan Munjal, Managing Director, Hero Honda Motors Ltd.   said, "Hero Honda's new plant will set new benchmarks in terms of lay-outs, processes, supply chain management and human resource management. With the new plant, we will strive to create a center of excellence for the manufacturing industry in the country.

"Hero Honda has an aggressive strategy of growth in the domestic and export markets. We have already announced 7 new models this year. The CBZ X-treme was the second exciting launch of this year after the Glamour FI, and we will be launching 5 more exciting models in this fiscal. These new models will offer our customers an unparalleled range of state-of-the-art two-wheelers with the world's best technology, latest designs and many exciting new features," he added.

The company has already announced an expansion in its existing plants in Gurgaon and Dharuhera by an additional 9,00,000 units. The new plant will help the company achieve an annual production capacity of 4.4 million units by the middle of 2007.

By 2010, Hero Honda and its ancillaries will invest Rs. 1900 crore in the new plant, achieving a capacity expansion to 1.5 million units, thereby enabling the company to cater to future market demand and consolidate its market leadership.

The location has been chosen taking into consideration a number of factors, including the existing support infrastructure available and the tax sops offered by Government for setting up manufacturing units in the hill states. These sops include a 100% excise exemption for 10 years and 100% Income Tax exemption for the first 5 years and 30% for the next 5 years, amongst other benefits. These tax benefits will help the company to significantly improve operating margins.

Hero Honda has strategically chosen the new plant location in Haridwar, Uttranchal which is today, one of the fastest growing States in India. The State has made tremendous progress in the infrastructure sector on all fronts - power, roads, telecommunication, information technology, water supply among others. Hero Honda aims to assist in the economic development of the state through its new plant in Haridwar.

Haridwar, October 19, 2006 : Hon'ble Prime Minister of India, Dr. Manmohan Singh today laid the foundation stone of Hero Honda's Haridwar plant at a glittering ceremony at the plant site. The momentous occasion was also graced by Sh. N D Tiwari, Hon'ble Chief Minister of Uttaranchal, Sh. Brijmohan Lall, Chairman, Hero Honda Motors Ltd., Sh. Pawan Munjal, Managing Director, Hero Honda Motors Ltd., senior government officials and other dignitaries.

The upcoming state-of-the-art manufacturing plant of Hero Honda, the World's largest two-wheeler company, is located in the Integrated Industrial Estate in Haridwar, developed by SIDCUL (State Industrial Development Corporation of Uttaranchal Ltd.). The Hero Honda plant and its main ancillaries will be located on a 275 acre plot in the prime area of the industrial estate. The plant will be operational by the middle of 2007 with an initial production capacity of 5,00,000 units, at an investment of approximately Rs. 400 crores.

Hero Honda has always been known to bring about significant improvement in the life of the community as a whole, through its Corporate Social Responsibility (CSR) initiatives, such as Healthcare, Education, and Vocational training. The company will undertake similar initiatives in Uttaranchal, thereby improving the lives of the community at large. As the company grows its operations in Uttaranchal, the infrastructure development would attract more entrepreneurs and business firms, resulting in creation of an industrial cluster which will multiply generation of wealth and prosperity in the region.

The new plant in Haridwar will have flexible production for all models in the Hero Honda portfolio, including the recently launched 150 cc stunner CBZ X-treme and the most advanced Fuel-injection based Glamour FI. In addition to manufacturing for the domestic market, the company also aims to use the new plant to cater to export requirements.

According to Mr. Brijmohan Lall, Chairman, Hero Honda Motors Ltd., "The Hero Honda family is extremely grateful to our Hon'ble Prime Minister for gracing this very momentous occasion in the illustrious journey of Hero Honda. From setting up of its first plant in Dharuhera in 1984-85, to this new plant in Haridwar, Hero Honda has achieved many milestones, including the prestigious landmark of being the world's leading two-wheeler company and achieving the highest levels of production efficiency. Keeping in line with our philosophy of contributing to the growth of the Indian economy, the new plant will help generate direct employment opportunities for over 7,000 people in and around the region."

Speaking on the occasion, Mr. Pawan Munjal, Managing Director, Hero Honda Motors Ltd. said , "Hero Honda's new plant will set new benchmarks in terms of lay-outs, processes, supply chain management and human resource management. With the new plant, we will strive to create a center of excellence for the manufacturing industry in the country.

"Hero Honda has an aggressive strategy of growth in the domestic and export markets. We have already announced 8 new models this year. The CBZ X-treme was the second exciting launch of this year after the Glamour FI, and we will be launching 5 more exciting models in this fiscal. These new models will offer our customers an unparalleled range of state-of-the-art two-wheelers with the world's best technology, latest designs and many exciting new features," he added.

The company has already announced an expansion in its existing plants in Gurgaon and Dharuhera by an additional 9,00,000 units. The new plant will help the company achieve an annual production capacity of 4.4 million units by the middle of 2007.

By 2010, Hero Honda and its ancillaries will invest Rs. 1900 crore in the new plant, achieving a capacity expansion to 1.5 million units, thereby enabling the company to cater to future market demand and consolidate its market leadership.

The location has been chosen taking into consideration a number of factors, including the existing support infrastructure available and the tax sops offered by Government for setting up manufacturing units in the hill states. These sops include a 100% excise exemption for 10 years and 100% Income Tax exemption for the first 5 years and 30% for the next 5 years, amongst other benefits. These tax benefits will help the company to significantly improve operating margins.

Hero Honda has strategically chosen the new plant location in Haridwar, Uttranchal which is today, one of the fastest growing States in India . The State has made tremendous progress in the infrastructure sector on all fronts - power, roads, telecommunication, information technology, water supply among others. Hero Honda aims to assist in the economic development of the state through its new plant in Haridwar.

Hero Honda conferred with “Dun & Bradstreet – American Express Corporate Award 2006” as India’s Top Company in Automobiles (Two-Wheelers) Sector

New Delhi, August 18, 2006: Hero Honda Motors Ltd., the 'World No.1' two-wheeler company has been conferred the prestigious " Dun & Bradstreet - American Express Corporate Awards 2006" as India's Top Company in the Automobiles - Two-Wheelers sector.

The Dun & Bradstreet - American Express Corporate Awards 2006 seek to recognize the twin virtues of size and growth in organizations in corporate India . The awards event is closely tied to the premier Dun & Bradstreet India (D&B India) publication, India's Top 500 Companies 2006 . The Dun & Bradstreet - American Express Corporate Awards 2006 for respective sectors were decided from amongst these top 500 companies in the country. The seven parameters considered in ranking companies for awards were Total Income, Net Profit, Net Worth, Net Profit Margin, Net Profit/Net Worth, Growth in Total Income and Growth in Net Profit.

Receiving the award at a glittering ceremony in Mumbai, Mr. Pawan Munjal, Managing Director, Hero Honda Motors Ltd, said , "This award is recognition of the outstanding growth Hero Honda has had over the years. The Company's phenomenal success in redefining the two-wheeler industry in the country has been possible mainly due to the unstinted trust that our customers, dealer friends, joint venture partners, shareholders and all other stake holders have reposed on us. Indeed, this award goes a long way in endorsing the huge success that Hero Honda has achieved through its value-based, customer-centric initiatives and world class technological innovations".

Mr. Munjal particularly recognized the efforts of Dun & Bradstreet and American Express, and congratulated them on the successful launch of the Corporate Awards and the release of the premier publication " India 's Top 500 companies" .

Since inception, Hero Honda has been committed to deliver value proposition to its customers. This year, Hero Honda achieved the distinction of being the world's largest two-wheeler company for the 5th consecutive year. The company also achieved the record setting cumulative figure of 15 million two-wheelers in March 2006. In the past years the company has consistently delivered highest possible returns to its shareholders and has been recognized for the same.

HERO HONDA & ANCILLARIES TO INVEST RS. 1900 CRORES IN NEW PLANT IN HARIDWAR, UTTARANCHAL

New Delhi, August 8, 2006… Hero Honda, the Worlds largest two-wheeler company, today announced its new plant in the Integrated Industrial Estate in Haridwar, developed by SIDCUL (State Industrial Development Corporation of Uttaranchal Ltd.). The Hero Honda plant and its main ancillaries will be located on a 275 acre plot in the prime area of the industrial estate. The plant will be operational by May 2007 with an initial production capacity of 5,00,000 units, at an investment of approximately Rs. 300 crores. By 2010, Hero Honda and its ancillaries will invest Rs. 1900 crore in the new plant, achieving a capacity expansion to 1.5 million units, thereby enabling the company to cater to future market demand and consolidate its market leadership. Hero Honda has received the letter of allotment from the Uttaranchal Government.

The location has been chosen taking into consideration a number of factors, including the existing support infrastructure available and the tax sops offered by Government for setting up manufacturing units in the hill states. These sops include a 100% excise exemption for 10 years and 100% Income Tax exemption for the first 5 years and 30% for the next 5 years, amongst other benefits. These tax benefits will benefit the company to significantly improve operating margins.

The new plant in Haridwar will have flexible production for all models in the Hero Honda portfolio including its highly successful model, Splendor. In addition to manufacturing for the domestic market, the company also aims to use the new plant to cater to export requirements.

The company has already announced an expansion in its existing plants in Gurgaon and Dharuhera by an additional 9,00,000 units, to be completed this month. The new plant will help the company achieve an annual production capacity of 4.4 million units by May 2007.

According to Mr. Brijmohan Lall, Chairman, Hero Honda Motors Ltd., “Today’s announcement is an important landmark in the illustrious history of Hero Honda. It has been a long and fruitful journey for Hero Honda, from setting up of its first plant in Dharuhera, to this new plant in Haridwar. Along the way we have achieved many milestones, including the prestigious landmark of being the world’s leading two-wheeler company and achieving the highest levels of production efficiency. The additional capacity will cater to market requirements till 2010, thereby helping Hero Honda consolidate its market leadership. Keeping in line with our philosophy of contributing to the growth of the Indian economy, the new plant will help generate substantial employment opportunities for the people in and around the region.”

Speaking on the occasion, Mr. Pawan Munjal, Managing Director, Hero Honda Motors Ltd. said, “Hero Honda has an aggressive strategy of consolidating market leadership through growth in the domestic and export markets. We will be launching 7 new models this year and have similar plans for the future, to offer customers an unparalleled range of state-of-the-art two-wheelers that will offer the world’s best technology, latest design options and many exciting new features, which will be introduced for the first time in the Indian market. Apart from producing the current models, the new plant will be used by the company for the production of its new models. Hero Honda views India as a strong growth market for two-wheelers and the new plant will play a vital role in realizing our growth vision.”

Hero Honda has had a track record of building world-class two-wheeler plants. Both its facilities in Gurgaon and Dharuhera are technological marvels with state-of-the-art machineries. The new plant in Haridwar will continue this tradition and surpass technological capabilities of the current plants.

Hero Honda has strategically chosen the new plant location in Haridwar, Uttranchal which is today, one of the fastest growing States in India . The State has made tremendous progress in the infrastructure sector on all fronts - power, roads, telecommunication, information technology, water supply among others. Hero Honda aims to assist in the economic development of the state through its new plant in Haridwar.

New Delhi , July 18 th , 2006: Hero Honda Splendor was conferred the " Awaaz Consumer Award 2006 " for the ' Most Preferred Two Wheeler Brand' in India . The award was handed over at a glittering ceremony to Mr. Pawan Munjal, Managing Director, Hero Honda Motors Ltd. This is the second year when 'Awaaz Consumer Awards' have rated Splendor to be the ' Most Preferred Two-Wheeler Brand' in India . This award reiterates Hero Honda's customers' faith and loyalty in the company's product.

Splendor has set a precedent in the two-wheeler industry and received many recognitions and accolades including being the world's single largest selling motorcycle brand for the past five years. T he cumulative sales of the Splendor family - Splendor, Splendor+, Super Splendor - has crossed the 7 million mark.

'The Most Preferred Brands Survey' is a comprehensive study by TV18 in partnership with AC Nielson ORG-MARG Pvt. Ltd. This survey was initiated to find India 's most preferred consumer brands in different categories. In this survey, Hero Honda leads the two-wheeler category with its largest selling bike brand - Splendor .

On this momentous occasion Mr. Pawan Munjal, Managing Director, Hero Honda Motors, said , " We at Hero Honda constantly strive to provide the best quality and value for money products to our customers. Since the inception of the company, we have adopted a customer driven approach for all our initiatives. It is stimulating to know that we have again succeeded in earning the trust and loyalty of the consumers. Splendor is India 's and indeed the world's largest selling single brand. This award is an endorsement of the customer centric work being done at Hero Honda". Mr. Munjal particularly recognized the efforts of TV 18 and AC Nielson ORG MARG and congratulated them on a successful roll-out of the 'Awaaz Consumer Award' for the second year.

 Hero Honda Reports 21 % Jump In Sales Volume For Q1 2006 - 07

Total turnover up by 20%

New Delhi, July 11th, 2006….Hero Honda Motors Ltd., the ‘World No.1’ two-wheeler company for the fifth consecutive year, today announced their financial results for the first quarter (April - June) of 2006.

The two-wheeler sales for the period April - June 2006 continued to demonstrate encouraging performance as the sales volume grew by 21%, as compared with the corresponding period in the FY 2005-06. The company sold 8,32,692 two-wheelers in Q1 FY 2006-07. A total of 8,10,592 motorcycles were sold in the quarter, significantly up from 6,87,567 units sold during April-June ’05. The company sold 22100 of scooters, which was launched early this year.

The company reported a Net Profit of Rs. 238 crores, as against Rs. 204 crores in the corresponding period last year. Total Turnover (sales turnover plus other income, net of excise) grew to Rs. 2417 crores, a growth of 20% over Rs. 2008 crores recorded in the corresponding period last year.

The company continued to provide better performance and posted a healthy growth rate in volume sales, despite increased inflationary costs in raw materials - steel, aluminum and rubber, which has had a short-term impact on the operating margins and net profit. The company has countered this increase in raw material cost through improved efficiencies in production and cost management.

Mr. Brijmohan Lall, Chairman, Hero Honda Motors Ltd., said, “Hero Honda continued to grow consistently in the first quarter of 2006-07 with the support of our business partners and customers. We would also like to thank our partner Honda Motor Co. Ltd. for providing the futuristic Fuel-Injection two-wheeler technology for the first time in India”. He further added, “We are committed to delivering the highest returns to our shareholders. This quarter has witnessed a number of industry firsts from Hero Honda, including the launch of India’s first Fuel Injection motorcycle technology - the 125cc Hero Honda Glamour FI. Hero Honda Super Splendor continues to showcase an excellent response from the market and delivered excellent sales growth in this quarter “

Mr. Pawan Munjal, Managing Director, Hero Honda Motors Ltd., said, “Hero Honda continues on its robust growth path. We have announced several initiatives in this quarter to consolidate our market leadership including 8 new launches planned for 2006, capacity expansion in existing plants at Gurgaon and Dharuhera by 4,50,000 units each, which will be completed by August 2006 and will increase our product capacity to 3.9 million units for this year. In this quarter, we also announced the setting up Hero Honda’s third plant with a production capacity of 5,00,000 units, which will cater to market demand beyond 2007. Basis its philosophy of offering the best value for money to its customers, Hero Honda has not passed on the increased raw material costs to its customers. However, in the past months there has been a substantial increase in the prices of steel, aluminum and rubber, and we will shortly be announcing a price increase in certain models to offset the increase in raw material costs.”

For the period Jan-June 2006, Hero Honda continued its upswing, in terms of volume sales, recording month over month growth. The company achieved a total volume sale of 15,64,584 motorcycles during the period, as compared with 13,72,986 motorcycles during the corresponding period in the previous financial year. This translates into a significant jump of 14% over the first half of calendar year 2005.

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HERO HONDA REINFORCES TECHNOLOGY LEADERSHIP WITH INDIA’S FIRST FUEL INJECTION MOTORCYCLE TECHNOLOGY

New Delhi, June 26th, 2006: Hero Honda Motors Ltd., the ‘World No.1' two-wheeler company, today announced the launch of India's first Fuel Injection technology for two-wheelers, with the 125 cc Glamour FI. The new technology eliminates the need for a carburetor, offers the most comfortable drive and the lowest emissions, in addition to a host of other features, which will be available for the first time to Indian two-wheeler riders. The Glamour FI will be launched in 2 variants – Drum Kick at Rs. 49,990/- and the fully loaded Disc Self at Rs. 53,990, ex-showroom Delhi . and will be available in 60 towns at over 180 Hero Honda dealerships throughout the country. Hero Honda plans on extending the Fuel Injection technology to other models gradually.

Glamour FI, based on stylish 125cc motorcycle Glamour, has better fuel efficiency and ease of engine start, due to the effect of PGM-FI. Riders can view the digital real-time fuel economy indicator situated at meter face, to know the bike's fuel efficiency at any given point of time. Its design is more refined, with its engine integrated with black color and its unique FI logo.

Speaking on this momentous occasion, Mr. Brijmohan Lall, Chairman, Hero Honda Motors said, “The Hero Honda family is elated to have set yet another precedent in the Indian two-wheeler industry. Fuel Injection Technology has till now been used in cars and is being introduced in two wheelers for the very first time in India by Hero Honda, with the help of Honda Motor Company. This is the technology of the future for all two-wheelers and we feel privileged to be the first company to offer this technology in India , with the launch of the Glamour FI.”

According to Mr. Pawan Munjal, Managing Director, Hero Honda Motors , “Today's launch reiterates Hero Honda's superior technological edge and pedigree of bringing world class technology to India . Through the years, we have successfully endeavored to deliver the best value proposition to our customers and we will continue to provide them with products that incorporate the most advanced technology, design and fuel-efficiency”.

The Glamour FI has a distinctive PGM - FI feature (Programmed Fuel Injection) , a first in two-wheelers. This is an intelligent computer controlled electronic fuel injection system which scans critical engine operating conditions through sensors and provides input to the Electronic Control Unit (ECU) to inject the accurate amount of fuel as per the requirement. The sensors include - throttle position, engine operating temperature, intake air temperature, manifold absolute air pressure and crank angle.

The RTMI takes input on distance travelled and fuel consumed from the speed sensor and ECU and displays the average mileage for the preceding 10 seconds.

The Glamour FI has a Bank Angle Sensor , an industry first feature, is an important safety feature which cuts off the fuel supply & ignition if the bike tips over (falls). Apart from these the motorcycle has a FI Malfunction Indicator Lamp which diagnoses any malfunction of sensors and indicates the same to the rider and a LCD Fuel Gauge displays fuel level in the fuel tank which is easy to read and contemporary. Apart from the new FI technology, Hero Honda's Glamour also showcases new body coloured grab rail and rear view mirrors.

The overall two-wheeler market in India has been growing rapidly, reaching approximately 7,300,000 units in 2005, a 15% increase from 2004. The market is expected to grow further in 2006, up to approximately 8,500,000 units, a 17% increase from 2005.

Hero Honda Motors was incorporated in 1984 as a joint venture between Honda Motor Company and the Hero Group. Hero Honda began production of motorcycle in 1985. Its annual capacity of production at the moment is 3,450,000 units together with its first plant in Dalhera and the second in Gurgaon. This September, the annual capacity of production in the first plant in Dalhera will be expanded to 1,950,000 units from 1,500,000 units by adding a new line. Moreover, its annual capacity will increase to 4,400,000 units in 2007 when the third plant with 500,000 units of annual capacity of production will be constructed.

Hero Honda's product range includes successful motorcycles that have redefined the Indian motorcycle market: Hero Honda Super Splendor, Hero Honda Glamour; Hero Honda Karizma; Hero Honda Passion Plus; Hero Honda Splendor +, Hero Honda CD Deluxe, Hero Honda CD Dawn and Hero Honda Achiever. Hero Honda Splendor is the largest selling motorcycle brand in the world. The company recently ventured into the scooter market with launch of Hero Honda Pleasure, which has been very well received in the market.

HRITHIK ROSHAN TO RIDE HERO HONDA'S 15 MILLIONTH BIKE IT'S A STUNNING ALL-CHROME KARIZMA

HERO HONDA LAUNCHES "Just4her"
THE FIRST AND EXCLUSIVE SHOWROOM FOR WOMEN
CUSTOMERS FOR ITS FIRST SCOOTER - 'PLEASURE'
IN DELHI

•  22 exclusive 'Just4her' scooter showrooms and workshops being opened across the country

•  Introduces 'Lady Rider Club' - an exclusive women's club; a first in the automobile industry

•  Product features - 100cc variomatic; light body; soft colours; self-start as standard, etc. - designed keeping women riders in mind

•  Warranty of 2 years and 24,000 kms on Hero Honda Pleasure

New Delhi, January 20, 2006: Hero Honda , the company recognized as the 'World No.1' two-wheeler manufacturer for five consecutive years, today announced yet another significant milestone in its long and illustrious journey.

The company, credited with several industry firsts to its credit, has once again pioneered a unique concept in product distribution for its first scooter, "Pleasure". The company today launched "Just4her", the first exclusive showroom for women customers of "Pleasure" in Delhi . The showroom here was inaugurated by Mr. Pawan Munjal , Managing Director of Hero Honda Motors Ltd., and Ms. Priyanka Chopra , popular Bollywood actor and former Miss World.

Hero Honda is opening 22 "Just4her" outlets for Pleasure across the country, exclusively for women customers. These exclusive outlets will offer special facilities to women customers, besides exuding warmth and service assurance to them.

Apart from female service supervisors and sales executives for attending to women customers, 'Just4her' outlets will also provide 'Anytime' pick-up and emergency service on a 12 hr basis. Additionally, if the actual user of the scooter is a female, she will be eligible to join the Lady Rider Programme - the first ever women's club initiated in the industry. The Lady Rider Club will offer special benefits to its members including milestone rewards, personal accident insurance, participation in Winner of the Month and invitation to special events, among others.

Delighted at the beginning of a new phase in Hero Honda's journey, Mr. Pawan Munjal, Managing Director, Hero Honda Motors Ltd. , said, "The launch of our first scooter is a momentous occasion for everybody at Hero Honda. The scooter segment in India is over one million units and the segment has been witnessing an impressive growth for the past few months. Further, there is a huge untapped segment of women customers, which offers immense growth potential. With this launch, we are now ready to extend our products and services to this vast customer profile."

Talking about the unique concept of 'Just4her', he added, "Women customers need to be handled more delicately. That is why we are making special efforts to ensure that they feel comfortable visiting our showrooms both during the purchase process and thereafter. It's going to be unique experience when they visit our 'Just4her' showrooms."

One of the most fuel-efficient in the scooter segment, the 100cc Pleasure has distinctive features, including an ABS body, Variomatic transmission and high pulling power. It also comes equipped with the tuff-up tube - a technology which offers an immediate remedy in case of a tyre puncture by secreting an a nti-puncture sealant gel. With such diverse features, Pleasure will help Hero Honda cater to a much wider customer base, thereby strengthening its undisputed leadership position in the two-wheeler industry. Self-start will be offered as a standard feature in the scooter. Its light and zippy body has been designed specially for women customers.

Pleasure will offer customers a contemporary style and attractive aesthetics through the following features:

Hero Honda Pleasure will be available nationally through the company's existing wide network of dealers, in addition to the 22 exclusive 'Just4her' Scooter outlets in 20 towns.

Pleasure will be offered in a wide range of eight attractive colours including Orange ,Grey Silver, Aqua Green and Light Purple.

The scooter is attractively priced at Rs. 36,240/- ex-showroom Delhi .

HERO HONDA MAKES A CLEAN SWEEP
AT THE NDTV PROFIT CAR AND BIKE AWARDS
WITH FIVE PRESTIGIOUS WINS

New Delhi, January 14, 2006: Hero Honda Motors Ltd., which recently retained its World No 1 two-wheeler manufacturer position for the fifth consecutive year, made a clean sweep of the "NDTV Profit Car & Bike Awards 2006", winning top awards in the two-wheeler category.

While Hero Honda was adjudged the 'Bike Maker of the Year' , "Achiever" the new 150-cc offering from the company was adjudged the "Bike of the Year" at a glittering ceremony held here last evening.

The jury comprising eminent motor experts, writers and automobile enthusiasts adjudged Hero Honda's Glamour as the 'Bike of the Year' in up to 125 cc category . ' Bike of the Year up to 150 cc' went to Hero Honda's Achiever , the company's latest addition in its vast portfolio of products.

The most coveted amongst these awards was the 'NDTV viewers' choice award in the bike category' that was awarded to Hero Honda "Glamour". This award truly exemplifies the customers' enduring trust and faith in the company.

Accepting the awards, Mr. Pawan Munjal, Managing Director, Hero Honda Motors Ltd. said "we are delighted to get the NDTV Profit Car and Bike Awards. We take it as an acknowledgement of Hero Honda's excellent overall performance during the year in terms of products, sales, customer care, innovation and profitability."

Earlier this week at the CNBC TV 18 Awards, Hero Honda Splendor was also rated the best bike company in terms of Total Customer Satisfaction, by leading research agency TNS.

HERO HONDA IS 'WORLD NO. 1' TWO-WHEELER MANUFACTURER
FOR 5th CONSECUTIVE YEAR

• Hero Honda's Sales Volume Escalates 123% in 5 years
• Closes the year with sales of over 29 lakh motorcycles

New Delhi, January 10, 2006: Hero Honda , the company recognized and respected globally as the world's largest two-wheeler manufacturer, has reached another momentous milestone in its not-so-long journey. The company has retained the coveted position of 'World No.1' for five years in a row by selling record number of motorcycles during the calendar year 2005. As a corollary to this milestone, the company has further consolidated its leadership position in the Indian two-wheeler industry.

Hero Honda sold a total of over 29 lakh motorcycles during the calendar year 2005, a magnificent jump from 13,00,899 motorcycles sold in 2001 - the year Hero Honda took over as the world leader for the first time. Over the past five years, the company's sales have escalated 123%, reflecting the company's superb performance. In the process, the company has also outdone its own record of 25,28,699 motorcycles, set in the calendar year 2004.

On this landmark occasion, Mr. Brijmohan Lall, Chairman, Hero Honda Motors said "It is our customer focused approach which had helped us achieve this milestone four years back and it is the same approach which has helped us retain this position all these years. We thank our partner - Honda Motor Co., Japan , all our dealers, vendors and suppliers, as well as the entire Hero Honda team, whose combined efforts can be credited with this landmark achievement. We assure our customers as well as partners that we will continue to move forward with this same goal in mind."

Mr. Pawan Munjal, Managing Director, Hero Honda Motors Ltd said "As the market leader, we have consistently brought innovations for our customers, in product development, distribution and after-sale service and in customer relationship management (CRM). All these initiatives have helped us retain the World No. 1 position for the fifth consecutive year. We will continue to provide value-for-money world class products to our customers."

Hero Honda's retention of the 'World No.1' position is also a reflection of the successful performance of the company's models launched during 2005. The company had introduced three new motorcycle models during the year - Super Splendor, Glamour and Achiever. Super Splendor and Glamour marked the company's entry into the 125 cc segment, the segment fast gaining popularity in the Indian two-wheeler industry. Achiever, Hero Honda's 150 cc model has helped strengthen Hero Honda's position in the premium segment. 2005 also marked Hero Honda's much-awaited entry into the scooter segment. The company introduced its first scooter model - Pleasure to the Indian customers. The model will be available in the market shortly.

Despite increasing competition in the two-wheeler market and rising input costs, the company has continued to demonstrate consistent performance over the past five years.

HERO HONDA ACCOMPLISHES A HISTORIC MILESTONE
'WORLD NO. 1' FOR THE 5TH YEAR IN A ROW

•  Volume grows by 15.3% in CY 2004-05

•  5 new products launched in 2005  

On this landmark occasion, Mr. Brijmohan Lall, Chairman- Hero Honda Motors said "this achievement consolidates Hero Honda's market leadership position. It gives me great pride and satisfaction to see the formidable position that Hero Honda has attained over the years. This is evident from the fact that we have retained the World No. 1 title for 5 years in a row. Our present landmark sales is the testimony of our customers' continued faith in our products.

This achievement consolidates Hero Honda's market leadership position. In the calendar Year 2005, the company did astounding numbers in terms of sales where they sold a total of 29,16,523 motorcycles, up from 25,28,699 in 2004 thereby registering an impressive growth of 15.3%. The year which was marked by a trend of slowdown in the auto industry, these numbers are a proof of Hero Honda's consistent performance year after year.

Hero Honda's motorcycle model 'Splendor' is still the world's largest selling two wheeler, and Hero Honda Motors Ltd. is Honda Japan's JV No. 1. Thus, Hero Honda is truly leading the way.

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